The Medium used to be the Message

The World Evolves.

The medium used to be the message, but today the audience is the author.
The world is the medium and the message.

Media is finally created by, and received by both parties. The watcher is the content producer.

Reality TV now exists in multiple forms. On networks, it’s still created by producers and isn’t really reality TV, but we also have the Internet, and online – REAL reality exists. Video created by the people for the people… or for nobody.

Everyone has a truth
One man can be a church
A lie travels fast

Regular people can build an audience, and maybe even a fanbase. They often become addicted, just like reality TV stars have been known to become.

When we get an audience, we crave a bigger audience. Laughter, or worship is addictive.

Sadly, some also get famous unwillingly in this new world where it’s OK to laugh and share literally anything funny.

Slipping on a banana was always funny, to everyone but the fallen – but today the moment isn’t lost in the moment. Today we can click a button and re-live the humiliation over and over and over and even make somebody totally unrelated to the act, except they were the ones that uploaded the clip, filthy rich with 6,000,00 views, and an upbeat tune to make the fall even funnier.

A new phobia emerges!

A new fear of being caught on camera and becoming an Internet sensation overnight. The terror of being viewed and mocked by Howard Stern in the morning, or Jimmy Kimmel Live late that very night or other countless comedic monologues.

Without your permission or awareness, the world is laughing at you, as you fall into a hole in a kitchen, or walk into a water fountain while texting… or slip on a banana peel. If you’re very unlucky, they turn you into an extra funny meme and your 15 minutes lasts for weeks — ever.

A clown.

I will remember the Double Rainbow guy forever and not remember who won the last season of Survivor, Idol, AGT or next top model. I watch those shows, but I forget the winners almost instantly. I remember the STAR WARS KID and the guy that sings CHOCOLATE RAIN.

I remember the “RIDAY FRIDAY” singer much more than I remember whoever was the musical guest on SNL this past week.

World media has become as famous, or more famous than the big TV Networks, but TV is learning. They’re trying to merge the two. They bring YouTube onto the TV, and discuss the top stories, and make an extra punch line or two out of the already funny… again.

Each night we have shows that try to recap the days Internet memes and sensations, but I’m always pleased when I’ve already seen the YouTube videos or VINES or other clips that Chris Hardwick plays @Midnight or TOSH.O makes fun of this week. It means I’m current, and for some reason, at age 50, that makes me happy. I know who Miley Cyrus is, and was – but I also know Grumpy Cat and Keyboard Cat.

I don’t want to be famous.
I just want a few fans.